Almost 70% of businesses are struggling to generate traffics and leads on their website. By using different types of digital marketing, you can create a strategy to draw in fresh leads.

Not sure where to start? Here are the finds of digital marketing you need in 2021.

With these tips, you can boost brand awareness, conversions, and your ROI. Get started with these five digital marketing types today. 

1. Search Engine Marketing (SEM)

Search engine marketing includes an array of digital marketing strategies that can help you reach consumers on search engines like Google. The higher your website ranks on a search engine, the more often consumers will see your website. Then, you can attract website traffic, boost leads, and improve your ROI.

Two of the most popular forms of SEM include pay-per-click (PPC) advertising and search engine optimization (SEO).

Pay-Per-Click (PPC)

PPC is a paid form of digital advertising. You can create ads that will appear on search engines like Google or social media platforms like Instagram.

When someone clicks on your ads, they'll visit a landing page on your website. Then, you can convert them on the page to boost sales. 

You can use demographics like age, gender, or location to target people with PPC ads. You can also use keywords.

Search Engine Optimization (SEO)

Keyword research is an important component to an effective SEO strategy. What keywords are your customers searching for? You can include those keywords in your website content to appear for those searches.

SEO trends change throughout the year. You'll need to keep up with white hat SEO to make sure your website doesn't get blacklisted.

Unlike PPC, SEO is an organic strategy. You won't pay when someone clicks on your website from Google.

2. Content Marketing

Create fresh, engaging content on your website to draw people in. You can create blog posts, infographics, polls, quizzes, and videos. That's just the start!

Once you create this content, make sure to optimize it for smart engines to help readers find you. 

3. Social Media Marketing

As you consider which types of digital marketing to use this year, it's important not to neglect social media marketing. Social media allows you to connect with customers. 

You can post your website content, pique their interest, and use a link to direct them to your website. 

4. Email Marketing

You can keep consumers up-to-date regarding your business with email marketing. Send subscribers your blog posts, industry news, and fresh content to keep them engaged.

As you use these different types of digital marketing, don't forget to optimize every strategy for conversions. 

5. Mobile Marketing

Over 95% of Americans own a smartphone of some kind. If you want to reach customers, make sure to consider your on-the-go audience. Mobile marketing can help you reach these consumers.

For example, you can use geo-targeting to draw more people to your business with mobile ads.

Make Your Mark: 5 Types of Digital Marketing You Need in 2021

Ready to make your mark in 2021? Give these five types of digital marketing a try. With these strategies, you can boost your brand and reach new customers.

Otherwise, you're falling behind!

Eager to get started? Contact us today to get marketing!