Smash that like button, comment, and subscribe! That is what you need people to do when they come to your small business YouTube channel.

YouTube for businesses is an excellent tool to get eyes on your latest products, show testimonials, and give updates about your business.

About two billion people log in to the platform each month. Seventy percent of YouTube views come from mobile devices. 

The average mobile viewing session lasts more than 40 minutes.

Read on to find valuable YouTube tips that will help you engage with customers in a visually creative way.

YouTube Tips

Your business will be tapping into a major demographic also. Eight out of 10 18-49-year-olds watch YouTube in an average month, and 90 percent of 18-24-year-olds in America create content for the platform.

These YouTube SEO tips should get you on the right track to starting and maintaining your channel.

1. Consistency is Key on YouTube

First and foremost, you should understand that growing a YouTube channel isn’t easy. It’s going to take some work, organization, and creativity on your part.

Do you want to know how to get more YouTube views? Consistency. Post often and be aware of the peak times to post on the platform.

You don't have to go crazy and post 10 times a day. Two or three times per week is fine to start.

2. Insert Calls to Action

Have a clear, concise, and effective call to action at the end of your videos that gives viewers a number to call or an email to contact for further information.

3. Establish Rapport With Your Subscribers

From the very beginning and when you have many subscribers, you need to interact with them.

Respond to questions or comments they have on your videos, post in the community tab of your channel to update them about new videos coming, or you could even create polls to start a conversation on a topic.

4. Customize Your Channel

Make your channel’s page unique to people who come across it. Adding a company logo and a 100-150 word description of the company is a good start.

This is an opportunity for you to reinforce your brand identity and attract the customers you want.

5. Use SEO-friendly Titles

You need to put serious thought into the names of your videos. Your company name should always be in the title, and using other SEO-minded keywords is a plus.

CoSchedule Headline Analyzer would be a great free tool to use for you to get the hang of making video titles.

6. Create an Attention-Grabbing Description & Use Appropriate Categories and Tags

Your description of the video needs to grab the reader’s attention right away. That will cause them to click.

In posting it, pay attention to the tags that YouTube suggests because they are populated based on what viewers search for.

7. Share Videos Across Multiple Social Channels

You can’t solely depend on people coming to YouTube to see your videos.

Sharing them on Facebook, Twitter, Instagram, and other social media channels will give your brand more exposure. Media Update has more on how each platform can benefit your brand. 

Invest in YouTube. Invest in Your Business

We hope this YouTube tips piece gave you the insight to lay the groundwork for your channel.

Check out our blog content and if you have any questions about our services, contact me.