90% of people say that watching product videos help them to make a purchase decision. With stats like that, it's hard to ignore video marketing as a valuable asset to your campaign.

Pairing video with Facebook, you can achieve a world of success if you do it properly. With access to over 1.79 billion daily active users, your target audience is bound to be using the platform.

Have you been wondering how to make a video ad for Facebook that converts? Read our guide on how to create one.

How Do I Create a Video Ad?

There's a lot that needs to go into a video ad for it to be effective.

Before you start to make your ad, you should think about what type of video you'll make. Depending on your product or service, you can create different types of content tailored to your audience.

You could make a testimonial which talks about how your product or service helped a customer. You could also do a demonstration of how it works. Facebook video ads open up a lot of possibilities and opportunities to get your business noticed.

To create your ad, you can use something as simple as your phone. This way, your content seems authentic and real.

If you'd rather make it more professional, you can hire professionals to create it in a studio.

You can also use editing software such as iMovie or Final Cut Pro to add effects or text to your video. These features can help you grab the attention of users scrolling by on their Facebook feed.

I've Created my Facebook Video Ad, What Comes Next?

Now that you've made a killer video ad, there are a few other things that you should know. Creating the perfect Facebook video ad is only half the battle. It needs to be set up properly to reach the right people.

Once you upload it to Facebook, you'll need to pick a campaign objective. You'll also need to narrow down your audience by factors including age, location, and gender.

Facebook's tool can even allow you to target your audience based on their likes and preferences.

Lastly, you'll need to decide on your budget and duration of your campaign. Once you've set this up, you've created an awesome Facebook video ad!

What Are Some Tips for Making a Killer Ad?

Here are a few tips that will help you create an ad that converts customers.

Your video should be natural and not forced. It should also be quick and easily digestible. A user's attention span on social media is often short.

Your video should also be understandable without sound. If a user sees it while out in public, you don't want to lose them because they don't know what it's about.

If you haven't installed Facebook Pixel, you should! It's a powerful tool that can help optimize your ads by analyzing the actions that are taken on your website.

Lastly, analyze your metrics after your campaign. See what worked and what didn't so that you can understand what to do in the future.

How to Make a Video Ad: Now You're Ready

With this guide, you're ready to make a video ad that will increase your customer base. Social media is one of the best ways to reach customers, so it's important to use it.

Want to learn more about how to make a video ad for Facebook? Contact us to find out how we can help with your digital marketing!