The age of the 'Gram has ushered in a new era of marketing. Gone are the days of well-to-do men dressed in suits, smoking cigarettes in their loungy offices, pitching magazine ads. Evolving with the market is the only way to flourish in this world of survival of the fittest.

Every, single day a half billion people view Instagram Stories. If you're not utilizing that kind of market reach, you're losing out to your competitors.

Here's how to tap into Stories' vast pool of customers and drive traffic to your website.

Don't Miss Out on the Swipe-Up

Get your website or business verified by Instagram. This allows for a linking feature.

Viewers of your Story can swipe-up on their screen for a direct link to your website.

"Link in the bio" is a tired call-to-action for your site. Now even your hyperlinks can be stylish. The swipe-up feature allows for a visual experience that'll entice and coerce viewers to your website.

There's a certain ease of use, too, about this feature. Before it was an inconvenient hassle to click links. They'd have to find it in the post and click a sometimes-too-small hyperlink to access a site.

Don't miss out on this staple of Instagram marketing.

Post a Story at the Right Time to Drive Traffic

A part of marketing is having as wide of a net as possible. The wider, the more you catch. 

This translates a little differently to Instagram marketing from fishing, but the principles apply. Basically, you want to have as many people see your Story as possible to grab as much attention as you can. The more people that see your Story, the more people that'll be driven to your site.

Bosses see everything when you're at work. It's why they were hired as managers. So, they probably see you with your phone in your lap flipping through Instagram profiles.

For those without a cool boss, this could be a big problem. So, people have the highest tendency to browse Stories at three different times:

• 8:00 AM to 9:30 AM - before they clock in
• 11:30 AM to 1:30 PM - lunch
• 4:30 PM to 6:00 PM - after work (finally can check their Instagram in peace!)

Put up your Story during these times. You'll have the largest viewer-base.

Influence with Influencers

Everyone loves Instagram "Influencers," right? After all, their whole skill set involves influencing the masses.

Collaborate with these Instagram stars. It has the same effect as celebrity endorsements.

The populous wants to be just like these influencers. They want to have the same clothes, the same set of friends and live lives just like theirs. Use this psychological persuasion to detour people to your website.

"If so-and-so with a million followers likes this website, it has to be cool."

Drive On!

Instagram Stories is the new shepherd for advertising. Using this system can drive traffic to your website.

Stories have a feature that'll link viewers if they swipe-up on the story. It makes for an easy transition to your site.

Post your stories during the morning, noon, and after work. It's when people will use Instagram the most.

Influencers have a lot of sway on the public. Team up with them to influence traffic. Check out the rest of our blog for more digital marketing technique!