If you’re building a brand, social media and SEO strategies are a must. The average person in the U.S. spends over two hours a day on social media, according to Global Web Index.

Social media is a critical part of getting noticed on search engines. To help you out, we’ve rounded up everything you need to know about the relationship between social media and SEO. 

Social Media Helps People Become Customers

Your potential customers are everywhere. While you likely know they are on social media, the question is how to reach them.

Social media helps turn people scrolling on their phones at night into customers. According to a recent survey, 67% of Americans bought a product because they saw a post on social media from the brand.

While social media doesn’t directly boost your rankings, it indirectly impacts them. It does this by driving quality traffic to your blog or website.

When you publish brand content, blog posts, or social media posts, this material connects you to your target customers. These customers then become advocates for your brand on social media.

You’ll take that person scrolling on their couch and turn them into a customer. You'll grab their attention when they see a friend posting about your goods or services on social media.

Building a Brand Through Social Media 

If you offer your customers, potential customers, and followers quality content, they want to share it. If someone finds something valuable or useful, they want to share the news on their social media.

Other potential customers see this and share it as well. This creates a cycle of purchasing and sharing.

People want a brand they can trust. The more they feel friends and family have found a brand trustworthy, the more likely they are to use it. Social media is great for local SEO because of this.

The Power of Local SEO

Let’s say you’re a local HVAC company. Social media provides an amazing opportunity to share useful content, reviews, and news about your local services. People will feel they are a brand they can trust because other local friends or family members have used you.

The more your content is shared and viewed on and off social media, the higher your search rankings will be. When someone searches for a local HVAC company outside of social media, you’ll rank higher because you’ve been shared and vetted as having quality content on your site. This goes back to the indirect impact social media has on your SEO.

Social Media Provides Organic SEO

Social media is a great way to receive organic SEO traffic. Organic SEO isn’t paid for. This means you’re ranked higher due to real people and real traffic coming to your site or linking to it without getting paid to do so.

When someone shares your site or content on social media, you aren’t paying them. That means the traffic you receive this way is organic. When someone sees this on social media, they may type your name or services directly into Google at another time when they need you.

Your brand pops into their mind because they saw a friend share your site or talk about your brand on social media. This exchange didn’t cost you anything and provided an organic boost to your rankings.

Hiring Social Media and SEO Services

The world of social media and SEO can be confusing. Thankfully, you don’t need to navigate it alone. We have a team of digital marketing professionals to help you build your brand’s SEO and social media strategy.

To learn more and get started on your brand’s social media and SEO campaign, fill out the contact form here. You’ll be connected with a digital marketing pro to take your brand to the next level.