Ding, ding! You've got mail!

Remember when those simple notifications were so exciting? These days, it seems like emails are the norm, and you likely get several in your inbox every day. Many of these emails wind up right in our junk folder.

So, what does that mean for your email marketing campaign? Is email marketing dead already, or will it survive through 2020? Read on to find out.

The Truth About Email Marketing

Would it surprise you to learn that the Nigerian Prince email scam is still around? Well, brace yourself because the scam still brings in a whopping $700,000 a year.

How, you say? It's all about sending out emails to the right people.

The truth is email is still a thriving market for getting leads. It's a great way to connect to your customers and build your brand.

If you're not seeing results from an email campaign, then it's worth the investment to research your strategy. Are you making a serious email faux pas and ending up in the spam box? Are you targeting the wrong people?

Correcting a minor mistake often opens the door for email success. Read more about our suggested strategies below.

Strategies to Use in Your Next Email Campaign

If Nigerian scammers can get hits with their emails, then so can you.

Is your email marketing strategy in need of a major boost? Consider the following strategies for the best results:

• Create content that's targeted toward customers
• Optimize your emails for mobile users
• Regulate how often you send out emails (Don't over-do it!)
• Encourage readers to do something (reply, subscribe, leave a comment, or buy a product)
• Build your list of subscribers
• Track all email related data
• Personalize it!
• Make it easy to unsubscribe

Above all, consider what your customers want to receive in an email. Try not to be spam-like. Instead, make content that matters. Send emails your customers actually want to read.

The Proof is in the Profit

Going into 2020, many businesses are looking toward social media marketing. While it's a valid strategy, it's not the only one. Email marketing is reportedly 40 times more effective than social media marketing.

As a business, profit is the bottom line. If email marketing is more profitable, then that's where you should go.

But, you've got to implement the right strategies going forward. Otherwise, your marketing efforts will be a flop.

Are you struggling to develop and implement the best possible email marketing campaigns? If so, then outsourcing may be your best option. 

Is Email Marketing Dead? Let the Results Speak for Themselves

So, is email marketing dead? The answer is a hard no.

When it's done right, email marketing remains an effective tool. I encourage you to give it a try and let the results speak for themselves. 

Are you interested in even more helpful tips to integrate into your marketing plan? If so, then be sure to check back on my blog regularly to stay up to date. Contact me to see how I can help take your email marketing to the next level!